About Us
Company Profile
Introduction
William's Group has been deeply engaged in the lighting industry for over 40 years, integrating design, R&D, and manufacturing to deliver high-quality lighting technology solutions. With professionalism and innovation, we have become a leader in the lighting field.
We have always adhered to the corporate philosophy of “Quality First, Upholding Professional Principles.”
Superior quality, excellent management, and professional expertise make William’s (Asia Pacific) Electric Co., Ltd. your most professional and trustworthy partner.
William's Group not only provides lighting products, but also embraces innovative technology, sustainability, and a commitment to safety, working hand-in-hand with partners to create lighting excellence.
Quality First, Upholding Professional Principles
Subsidiary Brands
Parent Company
Parent Company
William's (Asia Pacific) Group
William's Group has been deeply engaged in the lighting industry for over 40 years, specializing in design, R&D, and manufacturing to deliver high-performance and reliable lighting solutions for engineering projects, commercial spaces, and public facilities.
We uphold the philosophy of “Quality First, Upholding Professional Principles,” continuously driving innovation in lighting technology. With rigorous quality control and a strong commitment to safety, we have become a trusted partner in the industry.
Subsidiary Brand
Subsidiary Brand
Redline
Reliable Safety, Continuous Innovation
Redline specializes in the R&D and manufacturing of LED luminaires, upholding the principle of “Quality First, Upholding Professional Standards” to deliver reliable lighting solutions for engineering projects, commercial spaces, and public facilities.
The products are certified with CE and RoHS, while lighting accessories are approved under international standards such as EN / IEC certifications.
Core Strengths
- High efficiency
- durable design
- compliance with international standards
Applications
- Industrial lighting
- commercial spaces
- public buildings
Subsidiary Brand
Subsidiary Brand
SMT
Smart Emergency, Application Assurance
SMT specializes in Emergency Battery Lighting, ensuring uninterrupted illumination in critical situations.
Core Strengths
- Battery backup
- instant activation
- reliability and durability
- compliance with international standards
Applications
- Engineering projects
- public facilities
- emergency evacuation lighting
Subsidiary Brand
Others
KAISER-SPARKLE
KAISER-SPARKLE specializes in the design and manufacturing of indoor LED luminaires, dedicated to delivering high-performance, eco-friendly, and aesthetically pleasing lighting solutions for residential, commercial, and public buildings.
Core Strengths
- Energy efficiency
- refined design
- compliance with international standards
Applications
- Residential lighting
- commercial spaces
- interior decorative lighting